Privacy Policy

1. Introduction & Scope

Black Crown Rewards LLC, operating the Black Crown Rewards loyalty program ("BCR," "we," "us," "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

This Privacy Policy applies to:

• Our website at blackcrownrewards.com
• Our mobile applications for iOS and Android
• Our tablet-based kiosk interfaces at participating establishments
• All related services, features, and communications

By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide

When you register for or use Black Crown Rewards, we may collect:

• Contact Information: First name, last name, phone number, email address, and mailing address
• Account Information: Birthday (month and day only), referral code usage
• Communications: Any information you provide when contacting us

Information Collected Through the Kiosk/Platform

When you interact with our kiosk or platform, we automatically collect:

• Check-in timestamps and frequency
• Points balance and transaction history
• Reward redemptions and verification codes
• Tier status and progression
• Bonus feature activity and results
• Visit streaks and milestone achievements

Information Collected Automatically

When you visit our website, we may collect:

• Device type and browser type
• IP address
• Pages visited and time spent
• Cookies and similar tracking technologies

Mobile App Data

When you use our iOS or Android mobile app, we collect:

• Device identifiers and push notification tokens (used solely to deliver notifications you opt in to)
• App version, operating system version, and crash diagnostics
• In-app interaction events (screens viewed, features used) for app functionality and anonymized analytics

Biometric authentication (Face ID, Touch ID, or fingerprint) is processed entirely on your device by the operating system. We never receive, store, or transmit biometric data.

SMS/Text Message Data

If you opt in to receive SMS communications, we collect:

• Phone number and opt-in status
• Message delivery status
• Opt-out requests and timestamps

3. How We Use Your Information

We use the information we collect to:

• Administer the loyalty rewards program and your account
• Process reward redemptions and verify transactions
• Send transactional SMS messages (verification codes, redemption codes)
• Send promotional SMS messages (if you have opted in)
• Send email communications (if you have opted in)
• Track your loyalty tier progress and visit streaks
• Generate anonymized analytics for establishment owners
• Prevent fraud and ensure program integrity
• Comply with legal obligations, including applicable regulations and TCPA requirements
• Improve our services and user experience

4. SMS/Text Message Communications

Who Sends These Messages

SMS messages under the Black Crown Rewards program are sent by the participating establishment where you enrolled, which is the sender of record for those messages. For the Mira's Cafe rewards program, the sender is Jas Hospitality Inc DBA Mira's Cafe, 575 Landmeier Road, Elk Grove Village, IL 60007. Black Crown Rewards LLC provides the software platform used to deliver these messages and acts solely as a service provider — not a third-party marketer, and not a co-sender for marketing purposes.

SMS consent you provide is used solely to send messages from the establishment where you enrolled. It is never shared with, transferred to, or used on behalf of any other establishment, business, or affiliate for marketing.

Types of Messages

• OTP Verification: One-time codes to verify your phone number during registration
• Redemption Codes: Codes to claim rewards from staff
• Points Notifications: Updates when you earn points (if opted in to marketing)
• Promotional Offers: Special deals and announcements (if opted in to marketing)

Opt-In

Explicit consent is required during registration at the in-establishment kiosk. Transactional messages (verification codes, redemption codes) are sent as part of the service. Promotional messages require a separate opt-in.

Opt-Out

You may opt out at any time by replying STOP to any message. You will receive a confirmation and no further messages will be sent.

Help

Reply HELP to any message for assistance, or contact us directly.

Message Frequency & Rates

Message frequency varies based on your program activity and preferences. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

5. Data Sharing

We do NOT sell your personal information to third parties. We do not operate a shared marketing list. Each program location operates under its own independent consent, and data from one enrollment is never used to contact you on behalf of a different business.

We may share your information with:

• The Establishment You Enrolled At: The single establishment that operates the loyalty program you joined — for the Mira's Cafe program, Jas Hospitality Inc — accesses your points balance, tier status, and redemption history solely to administer your rewards. Your information is not shared with any other establishment, venue, or business. SMS consent, opt-in status, and phone numbers are never shared with participating establishments, affiliates, or third parties for their own marketing purposes.
• SimpleTexting (SMS Delivery Service Provider): processes your phone number solely to deliver the messages you have requested; it does not use your data for its own marketing and is contractually prohibited from sharing it. Email service providers are used only to deliver email you have opted in to.
• Analytics: Aggregated, anonymized data for analytics purposes
• Legal Compliance: When required by law or to protect our rights

6. Data Retention

We retain personal information for as long as your account is active or as needed to provide services to you. After account closure, we retain records as required by applicable law.

SMS opt-out records are maintained indefinitely to ensure we honor your opt-out preferences.

7. Data Security

We implement appropriate security measures to protect your personal information:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure PIN-based authentication for staff access
• Access controls limiting who can view personal information
• Regular security audits and monitoring
• IP-based fraud detection and prevention

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

8. Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate or incomplete data
• Delete your data (subject to legal retention requirements)
• Opt out of promotional communications at any time
• Withdraw consent for data processing where consent is the basis

To exercise these rights, contact us using the information below.

9. Children's Privacy

Our services are limited to individuals 21 years of age or older. We do not knowingly collect personal information from anyone under 21. If you believe we have collected information from someone under 21, please contact us immediately.

10. Cookies and Tracking

Our website uses cookies for analytics and site functionality. We do not use third-party advertising cookies. You can control cookie preferences through your browser settings.

11. Illinois-Specific Rights

Illinois residents may have additional rights under state privacy laws. We do not collect biometric information. For questions about Illinois-specific privacy rights, please contact us.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Information

14. Support Resources

If you or someone you know needs assistance, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or texting "GAMB" to 833234. (This is a state-mandated responsible gaming resource for establishments licensed for video gaming terminals; it is not a gambling promotion, and our SMS messages contain no gambling content, odds, or wagering information.)